COTTAGE GROVE, Wis. (February 28, 2025) — Matrix Fitness, a leading global brand in commercial fitness, has been named an official partner of the International Luxury Hotel Association (ILHA), reinforcing its commitment to redefining the guest experience through wellness-centered fitness solutions tailored for luxury environments.
This partnership brings Matrix Fitness into ILHA’s growing network of industry leaders focused on innovation, personalization and guest well-being. Together, Matrix and ILHA will collaborate to spotlight the role of fitness in luxury hospitality and provide guidance to properties aiming to deliver meaningful wellness experiences.
“Matrix Fitness’s leadership in premium wellness technology makes them an ideal partner for ILHA,” said Barak Hirschowitz, President of ILHA. “Their solutions support the evolving expectations of luxury travelers by enabling hotels to deliver personalized, holistic fitness experiences. This partnership strengthens our shared mission to position wellness as a pillar of modern luxury.”
As part of the partnership, Matrix Fitness will share insights on trends in technology integration, wellness program design and guest engagement at key industry events, including ILHA’s INSPIRE Luxury Hospitality Conference in Las Vegas and the upcoming Luxury Hospitality Summit in Prague.
Rachel Lenzner, Hospitality & Wellness Strategic Account Manager at Matrix Fitness, shared, “As wellness expectations shift, we’re excited to work with ILHA to help luxury hotels elevate their fitness offerings. Our goal is to give operators the insights and solutions they need to meet guest demands and create standout wellness experiences.”
Matrix’s involvement in ILHA’s conferences will contribute to broader discussions on topics including sustainability, personalization, AI integration, and investment in wellness. The collaboration highlights Matrix’s role as a trusted advisor and thought leader in the hospitality space.
Learn more about Matrix’s hospitality-focused solutions at matrixfitness.com/hospitality.
About Matrix Fitness
Matrix Fitness is the leading commercial fitness brand in the world and is the premium brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs, hotels and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
About the International Luxury Hotel Association (ILHA)
The ILHA supports excellence in luxury hospitality through education, industry insights, and global networking. Its initiatives help members navigate the intersection of service, technology, and evolving guest expectations.
